How to get people to ACTUALLY Open your Emails
This is Anthony from brand flow and thank you for subscribing to simply business daily. This is where I’m going to be in your inbox every day, giving you a little bit of advice that will hopefully help you out. And maybe you’ve heard it before, maybe you haven’t.
Maybe this is the time it’s good to click and it could maybe make you $1 million or save you $1 million. I don’t know. But I’m hope this adds value and I can’t wait to see you every day. So let’s first talk about why don’t people open your emails. We’ve all done it.
If you’re a business owner, you’ve tried an email campaign and you’ve looked at open rates, maybe your open rates 1% 2% or people just don’t, don’t reply, or you don’t get the interaction you thought you should. Well, guess what? Your subject line is boring.
It doesn’t want me, it doesn’t make me want to open the email. So there’s two rules. You know, if you follow these two rules, people will open your email. The first one, what’s in it for me? What’s in it for me?
An email that says it’s that time of year or TIS the season. What? What is that? There’s nothing in it for me to open, right? But if I said, Hey, find out the three things you could do that Taylor Swift did this year to make her Christmas awesome, right?
Well now you’re like, wow, what did Taylor Swift do to make her Christmas awesome? I want that and it’ll make my Christmas awesome. Or let’s say you’re in the fitness industry, the five things you could do right now to radically change your diet and lose weight.
Well, there’s something in it for me and I want to lose weight, so I’m going to click that.
And what did I also do in that is I created an open story loop, right?
I wanted you to open it or you wanted to open it to find out more. So what’s in it for me? Makes sure something’s in it for them and make sure it’s an open story loop. If you do those two things, if you do one of those two things and your emails, I guarantee you you’re going to get a higher open rate, higher response rate, and your email marketing campaigns. You’ll be like, wow.
So just put a little bit of thought into it and I want you to go back. I want you to go back through your email, okay? And I want you to see the emails that you opened and what made you open those emails because they were probably written by professional copywriters. And if they made you want to open that email, and if it got you to open it, then you need to look at what your avatar and your client and your customer is and do the same.
So I hope you’ve enjoyed this. I look forward to helping you out, and here’s to your success.